Влияние ценового фактора на выбор лекарственных препаратов потребителем регионального фармацевтического рынка

... consumers of the regional pharmaceutical market The article analyses the changes in the preferences of the regional pharmaceutical market consumers in choosing the drugs. It is established that the price factor had a priority for the consumer in the pharmacy market of the Far East in 2015-2017: The buyer often chose the trade name with the lowest cost of pack among the drugs with the same INN. It was also found that the regional market had a significant influence on the change in the shares ratio ...

Изменен: 01.11.2018
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