Гендерные особенности потребительского поведения на рынке гастроэнтерологических препаратов

... due to the emerging trend of active growth and development of the pharmaceutical market, including due to the expansion of the range of drugs and the rapid growth of the information flow about drugs, causes an objective need for a systematic study of consumer behavior in the field of pharmacy. Variation behavior of consumers depending on their gender actualizes the goal of pharmaceutical organizations to search for the maximum satisfaction of consumers’ needs, taking into account their gender. Gastrointestinal ...

Изменен: 29.04.2019
Путь: Главная / Фармацевтический рынок

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