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29.07.2008

Pharma Sales Executives Meet At Annual Summit, Moscow, To Exchange Sales Force Effectiveness Best-Practice, Network

The Russian-CIS pharmaceutical market is exploding. PriceWaterhouseCooper records suggest that the Russian Pharmaceutical market is growing by over 1/3 every year. This growth creates new challenges. How do you make your Sales Force more effective and not just larger to ensure long-term success?

The Sales Force Effectiveness Summit, October 7-8, Moscow, addresses these issues head-on and presents best practices in meeting these challenges.

Patrick Aghanian the General Manager of Sandoz will be discussing proven methods to get your investment back, this includes the notion that reps from a non-medical background can be more flexibile in today's market.

For a European perspective Marc Widmer, Sales Excellence Director, sanofi-aventis will be identifying key indicators that recognize top performance in different management settings.

IMS will be leading an Incentive Compensation pre-day seminar focusing on practical approaches on how best to design incentive and compensation plans.

Eyeforpharma Sales Force Effectiveness events have attracted over 2500 senior-level delegates with over 90% positive feedback.

Source:  www.medicalnewstoday.com

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