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New player on pharmaceutical market
Akonit, a pharmaceutical holding, aimed at retail business. In 2008 the company plans to open 20 drugstores under Shipovnik brand. Ten of them are to be located in Saint Petersburg.
Each pharmacy will require 30000 euro investment. Other ten stores are planned to be launched in Siberia and Russian Far East regions. The total investment in the project is to exceed 1 mln euro.
The chain will be positioned in low-price segment. Average bill is expected to be 100 rubles, while average bill in large national drugstores is 220-250 rubles).